Legal & Policy Overview
Privacy Policy, Terms & Conditions, Terms of Purchase & Legal Disclaimer
Your Guide to Privacy, Purchases and Legal Information
This page provides an overview of Equipido’s Privacy Policy, Terms & Conditions, Terms of Purchase, Legal Disclaimer and Policy Change Log.
These policies explain how we process test data, Reference Codes, Summary Codes and AI-generated content, how purchases and immediate digital delivery work, and the limitations that apply when using our tests, reports and related tools.
The policies that apply depend on how you use Equipido. Customers must actively accept the applicable purchase terms and immediate-delivery conditions during checkout.
Privacy Policy for Equipido
Effective date: July 28, 2026
Website: www.equipido.com
Contact: Contact us
1. Who We Are
Equipido is operated by Impact Way AB, organisation number 556803-7096, based in Stockholm, Sweden.
Impact Way AB is the data controller for personal data processed through Equipido.
2. Information We Process
Contact and newsletter information may include your name, email address, message, subscription status and communication preferences.
Technical and security information may include IP address, browser and device information, security logs, cookie-consent choices and analytics information when you have given consent.
Test information may include answers to multiple-choice and open-ended questions, scores, profiles, report content, Reference Codes, Summary Codes and AI-generated text.
Purchase information may include your name, email address, billing details, order details, amount, payment status, transaction metadata and the Reference Code or Summary Code connected to the purchased report.
Equipido does not store full payment-card details. Payment information is handled by the payment method selected during checkout.
3. Why We Process Information
- To provide tests, results, reports, upgrades and Summary Hub features.
- To process orders, payments, receipts, invoices and customer-service requests.
- To generate AI-based reports when you choose an AI feature.
- To protect the website, prevent misuse and maintain service stability.
- To send newsletters or use non-essential analytics only where the required consent has been given.
- To meet accounting, tax and other legal obligations.
4. Legal Bases Under GDPR
- Contract: processing needed to complete a purchase and deliver a paid digital product.
- Consent: newsletters, marketing communication and non-essential analytics where applicable.
- Legitimate interests: website security, fraud prevention, technical troubleshooting and service improvement, balanced against your rights.
- Legal obligation: accounting, tax and other records that must be retained by law.
5. Reference Codes, Summary Codes and Identifiability
Free and unpaid test sessions use randomly generated codes. Equipido does not require a name, email address or user account to take these tests.
When a paid purchase is completed, the relevant Reference Code or Summary Code is recorded with the order and may appear on the order confirmation, receipt or invoice. This creates the temporary connection that allows the purchased report to be delivered and supported.
The connection between a paid order and the related test data is retained for up to 90 days after payment. A new paid upgrade or purchase connected to the same result starts a new 90-day period from the new payment date.
After the test data and system connection have been deleted, the accounting record may still show the code originally entered on the order. The code remaining on an invoice or order record does not restore or provide access to deleted test data.
Where data has been irreversibly anonymised and can no longer be connected to a person or test session, aggregated statistics may be retained for analysis and service improvement.
6. AI-Based Features
When you choose an AI-based feature, Equipido may send pseudonymised test answers, written reflections and technical codes to contracted AI infrastructure providers so that the requested report can be generated.
Names, email addresses and payment details are not intentionally included in the AI prompt. You should not include sensitive personal information in open-ended answers.
AI providers process information on behalf of Impact Way AB under applicable data-processing terms. The specific infrastructure provider may change as services are maintained or updated.
AI-generated content is an automated interpretation of the information you provide. It is not a clinical assessment, diagnosis or professional advice.
7. Service Providers and Recipients
We use service providers only where needed to operate Equipido. Depending on the feature you use, these may include:
- Website hosting, infrastructure, caching and technical-support providers.
- WooCommerce and the payment method selected at checkout, including PayPal where chosen.
- WPForms for information submitted through contact forms.
- MailPoet for newsletter subscriptions and email delivery information according to the active configuration.
- Complianz for cookie-consent choices and related technical records used to manage or demonstrate consent.
- Security providers such as Wordfence.
- Analytics providers when analytics consent has been given.
- Contracted AI infrastructure providers when you request an AI-based feature.
8. Cookies and Analytics
Essential cookies and similar technologies may be used for security, checkout, consent management and basic website functionality.
Non-essential analytics run only after the required consent has been given through the cookie banner. You can change or withdraw your consent through the banner settings.
Analytics are used to understand general website usage and improve content and performance, not to make legal or similarly significant decisions about individual users.
9. Retention
Paid test data: the purchased test result and its order connection are stored for up to 90 days after payment, or from the latest connected paid upgrade or purchase.
Free and unpaid test data: no permanent availability is promised. It may be deleted during maintenance, updates, database cleanup or internal routines.
Orders, receipts and invoices: accounting information is retained for the period required by Swedish law, even after the separate test data has been deleted.
Contact messages: retained only as long as reasonably needed to answer and follow up the request, normally no longer than 12 months unless a longer period is required.
Newsletter information: retained until you unsubscribe, with a minimal suppression record retained where needed to respect future opt-outs.
Security and consent records: retained only for the operational or legal period needed for their purpose.
10. Your Rights
Subject to the conditions in GDPR, you may request access, correction, deletion, restriction, objection or data portability, and you may withdraw consent at any time.
To make a request connected to a paid test, provide the Reference Code, Summary Code or order details needed to locate the relevant information. We may request reasonable verification before disclosing or deleting identifiable data.
We respond without undue delay and normally within one month. Where permitted, the period may be extended by two additional months because of the complexity or number of requests.
You may also lodge a complaint with the Swedish Authority for Privacy Protection (IMY).
11. International Processing and Safeguards
Some service providers may process information outside the EU/EEA. Where required, we use appropriate safeguards such as an adequacy decision, Standard Contractual Clauses or another lawful transfer mechanism, together with data minimisation.
12. Children
Equipido is not intended for individuals under 16 without the consent or involvement of a parent or legal guardian where required.
13. Changes and Contact
We may update this Privacy Policy when services, processing activities or legal requirements change. Material updates are recorded in the Policy Change Log on this page.
For privacy questions or requests, use our Contact us page.
Terms & Conditions – Website and Services
Effective date: July 28, 2026
Website: www.equipido.com
Contact: Contact us
1. Operator
Equipido is operated by Impact Way AB, organisation number 556803-7096, based in Stockholm, Sweden.
2. Acceptance and Scope
These Terms & Conditions apply when you access or use the Equipido website, free tests, microtests, Summary Hub and related services.
Purchases are also governed by the separate Terms of Purchase. Personal-data processing is described in the Privacy Policy.
3. Permitted Use
- Use the website and reports for lawful personal, educational or internal business purposes.
- Do not attempt unauthorised access, interfere with security, scrape protected test content or misuse codes.
- Do not use Equipido content to diagnose, treat or evaluate a medical or psychological condition.
- Do not upload unlawful material or content that infringes another person’s rights.
4. Availability and Changes
We may maintain, modify, replace, suspend or discontinue website features where reasonably necessary. We do not guarantee uninterrupted or error-free availability.
Changes do not remove mandatory consumer rights connected to an already completed purchase.
5. Intellectual Property
The Core Color Personality Test, test questions, structures, reports, illustrations, charts, layouts, text, branding and the Equipido name are owned by or licensed to Impact Way AB and are protected by applicable intellectual-property laws.
You may download a purchased report for your own permitted use. You may not copy, reproduce, translate, distribute, resell, publish or commercially exploit protected content without prior written permission.
6. Personal Insight, Not Professional Advice
Equipido tests, reports, summaries and AI-generated content are intended for self-reflection and general guidance. They are not medical, psychological, legal, financial or other professional advice and are not clinical diagnostic tools.
7. Limitation of Liability
To the maximum extent permitted by applicable law, Impact Way AB is not responsible for indirect or consequential loss caused by how a user interprets or applies test results, AI-generated content or general guidance.
Nothing in these terms excludes or limits liability or consumer rights where exclusion or limitation is prohibited by law.
8. Privacy
Personal data is processed as described in the Privacy Policy on this page. Using a free test does not require a user account.
9. Governing Law
These terms are governed by Swedish law, without removing any mandatory consumer protection that applies under EU law or the law of the consumer’s country of residence.
Disputes should first be raised through our contact page so that we have an opportunity to resolve the matter.
10. Changes to These Terms
We may update these terms for future use of the website. Material changes are recorded in the Policy Change Log. The version accepted at the time of a purchase applies to that purchase together with mandatory law.
Terms of Purchase – Digital Products and AI Features
Effective date: July 28, 2026
Seller: Impact Way AB, organisation number 556803-7096, Stockholm, Sweden
Website: www.equipido.com
Contact: Contact us
1. Scope
These Terms of Purchase apply to paid digital reports, upgrades, Summary Hub products and AI-based products purchased through Equipido.
2. Product Information and Prices
The product description, included features, price and applicable tax are shown before the order is placed. Prices may change for future purchases but do not change a completed order.
Any VAT or other tax is calculated according to the applicable rules and customer location and is shown during checkout and in the order confirmation.
3. Order and Payment
Orders are processed through WooCommerce. Available payment methods are displayed during checkout and may include PayPal and other supported methods.
An order is completed when payment has been authorised and the order is accepted. The customer receives an order confirmation by email containing the available order, access and code information.
Equipido does not store full payment-card details.
4. Immediate Delivery and Right of Withdrawal
The purchased digital content is made available immediately after successful payment.
Before placing the order, the customer must actively check the required box accepting the Terms & Conditions, Terms of Purchase and Privacy Policy, expressly consenting to immediate delivery and acknowledging that the 14-day right of withdrawal is lost once delivery begins.
Where these requirements are met and delivery has begun, the statutory right of withdrawal for the supplied digital content ends. This does not affect mandatory rights where digital content is faulty, not delivered or does not conform to the contract.
The order confirmation serves as confirmation of the purchase and the customer’s accepted terms.
5. Delivery, Reference Codes and Downloads
A purchased report is delivered through the result page, download function or other access method shown after payment.
The relevant Reference Code or Summary Code is connected to the order and may appear on the order confirmation, receipt or invoice.
You are responsible for downloading and saving the PDF and retaining the code and order confirmation. Permanent online access is not guaranteed.
6. Storage and the 90-Day Connection
Paid test data and the connection between the order and the relevant Reference Code or Summary Code are retained for up to 90 days after payment.
A new paid upgrade or purchase connected to the same result starts a new 90-day period from the date of that payment.
After the applicable period, the test data and system connection are deleted. The order or invoice remains for accounting purposes and may still display the original code, but that record cannot be used to retrieve deleted test data.
If the data has been deleted, the test must be taken again before a new report can be generated.
Free Basic tests and unpaid microtests are not guaranteed to remain available and may be deleted during maintenance or database cleanup.
7. Upgrades
Where an upgrade is offered, eligibility, available products, time limits and the amount payable are shown before purchase. A completed upgrade is a new paid purchase and may start a new 90-day retention period for the connected result.
8. Delivery Problems, Incorrect Charges and Faulty Content
Contact us promptly if a report is not delivered, a duplicate payment occurs, the wrong product is supplied or the digital content is technically defective.
Depending on the situation and available data, we may resend access, regenerate the purchased report, correct the order, issue an appropriate refund or provide another remedy required by law.
Nothing in these terms limits mandatory consumer remedies for digital content that is faulty or not delivered as agreed.
9. Premium + AI and Safety Filters
Premium + AI uses your test answers and written reflections to generate personalised text through contracted AI infrastructure.
If AI generation is blocked by a safety filter, the standard Premium report is delivered instead. You may request a refund of the AI price difference, subject to verification using the Reference Code and order details while the relevant data is still available.
Where technically and safely possible, we may instead offer regeneration of the AI report.
AI-generated content may contain generalised or imperfect interpretations and is not a diagnosis, factual determination or professional advice.
10. Refund Method and Verification
Where a refund is due, it is normally returned through the original payment method. We may request the Reference Code, Summary Code, order number or transaction information needed to verify the claim.
Accounting records may remain after a refund where retention is required by law.
11. Intellectual Property and Permitted Use
Purchasing a report grants you a limited right to use that report for personal or permitted internal purposes. Ownership of the underlying tests, report templates, text, design and branding does not transfer to the customer.
12. Governing Law and Mandatory Rights
These Terms of Purchase are governed by Swedish law. Mandatory EU and national consumer rights that cannot legally be excluded remain unaffected.
Legal Disclaimer
1. General Purpose
Equipido tests, reports, summaries, exercises and AI-generated content are intended to support self-reflection, learning and personal development.
2. Not a Clinical or Professional Service
Equipido does not provide medical treatment, psychological assessment, psychotherapy, legal advice, financial advice or professional certification.
Results must not be used to diagnose, treat or evaluate a psychological, psychiatric, medical or other health condition.
3. Results Depend on User Input
Results and generated text are based on the answers provided at the time of the test. They may vary because of context, interpretation, mood or later changes in the user’s perspective.
A difference between a report and your own self-perception does not establish any medical, psychological or behavioural conclusion.
4. AI Limitations
AI-generated content is produced automatically and may be incomplete, generalised or inaccurate. It should be reviewed critically and must not be treated as verified fact or professional advice.
5. User Responsibility
You are responsible for how you interpret and use Equipido content. Do not rely solely on a test or AI-generated report when making important health, legal, financial, relationship, employment or safety decisions.
6. Safety and Emergencies
Equipido is not an emergency or crisis service. If you or another person may be in immediate danger, contact the appropriate local emergency service or qualified professional.
7. Availability and Warranties
We aim to provide a stable and useful service, but do not guarantee uninterrupted access, permanent storage, error-free operation or that every result will meet an individual user’s expectations.
All limitations apply only to the extent permitted by mandatory law.
8. Liability
To the maximum extent permitted by law, Impact Way AB is not liable for indirect or consequential loss arising from a user’s interpretation or use of tests, reports, summaries or AI-generated content.
Nothing in this disclaimer excludes liability or consumer rights that cannot legally be excluded.
Policy Change Log
This log records material changes to the policies published on this page from this version onward.
July 28, 2026 – Major policy and checkout update
- Reorganised the Legal & Policy Overview into five separate main sections and moved the Policy Change Log into its own accordion panel.
- Updated the operator information to state that Impact Way AB is based in Stockholm, Sweden.
- Clarified the difference between free anonymous test use, paid order information and the temporary connection created by a Reference Code or Summary Code.
- Clarified that paid test data and its order connection are retained for up to 90 days after payment, while required accounting records remain separately retained after the test data is deleted.
- Clarified that a code may remain visible on an invoice or order record after 90 days without restoring access to deleted test data.
- Updated the checkout consent wording to cover acceptance of the policies, immediate digital delivery and acknowledgement of the loss of the 14-day right of withdrawal once delivery begins.
- Removed absolute non-refund language and clarified mandatory remedies for faulty, missing or incorrectly delivered digital content.
- Clarified that PayPal is one available payment method rather than the only possible payment method.
- Replaced the statement that customers outside the EU are never charged VAT with wording that taxes are calculated according to applicable law and customer location.
- Changed references to AI suppliers to a general description of contracted AI infrastructure providers.
- Removed references to Cloudflare because it is not currently used by Equipido.
- Revised descriptions of WPForms, MailPoet and Complianz so they do not claim more specific processing than the active configuration establishes.
- Corrected duplicated headings, inconsistent code terminology, typographical errors and repeated legal text.
- Updated the Privacy Policy, Terms & Conditions, Terms of Purchase and Legal Disclaimer for clearer and more consistent language.
